Efficiency enhancement and handling diverse variations: Tamara Comolli
-
Background
Tamara Comolli showcases exquisite fine jewelry crafted from precious gemstones and high-grade metals. Renowned for her exceptional quality, the German designer excels in creating unique statement pieces that captivate. With playful designs that hold delightful surprises, Tamara Comolli's creations are perfect for any occasion. Her products are available in over 130 stores across 15 diverse countries.
-
Challenges
- User Experience Enhancement: While refreshing the design and implementing a customized theme can improve the user experience, ensuring that these changes resonate with the target audience and effectively enhance usability.
- Integration with Findologic: Integrating Findologic's search solution seamlessly into the existing platform
- Expansion of Product Variants: Overcoming Shopify's standard limit of 100 product variants necessitates devising a structured approach to manage a potentially large number of variants efficiently.
- International Expansion and Product Management: Managing product data across multiple international markets using PIM software and middleware.
-
Solution
- Optim Evolve has enhanced the user experience by refreshing the design and implementing a customized theme.
- This optimization aims to simplify the process of selecting variants and create a more enjoyable shopping experience for customers.
-
-
Enhanced search functionality with Findologic
- Findologic offers a search solution that provides product suggestions in real-time as users type. As users input each keystroke, relevant categories and a curated selection of products are dynamically suggested.
- The solution also includes a variety of filters, allowing buyers to organize their search results in a structured and personalized manner.
Expansion of product variants
- Tamara Comolli required the expansion of Shopify's standard limit of 100 product variants. As a Shopify agency, Moving Primates devised a product structure and implemented a script-based import solution to overcome this limitation.
Expansion into international markets and efficient product management- At Tamara Comolli, product management is facilitated through Product Information Management (PIM) software. Product data is exported from the PIM as CSV files to Moving Primates middleware.
- Subsequently, these product files are automatically integrated into market-specific shop instances, with prices and language variables adjusted accordingly.
B2B shops
- Tamara Comolli caters to her corporate clientele through specialized B2B shops featuring net-based pricing.
- These platforms are exclusively accessible to verified dealers and jewelers, with access granted manually following verification by Tamara Comolli's team.
-
Tech Stack
Shopify, UI / UX, Custom App Development